I love working with small businesses, and choosing paint colors for Lavender Nails & Spa was especially fun because it was all about — wait for it — lavender! As some of you know, that’s my absolute favorite color.
When I first walked into the salon, I was met with a not-so-attractive combo of red and gold walls (I think the previous owners were going for a Mediterranean feel). Lily, the new owner, wanted the colors to reflect the salon’s current name without going too crazy with the same lavender hue. Also, because the salon is rather large, it was important that the colors didn’t overwhelm the space (or the clients). However, the shop also has several tall windows. If we chose colors that were on the lighter side they would have gotten washed out by the natural light and the salon’s overhead lighting. So, here’s what I came up with:
I wanted the colors to complement the violet hue of the salon’s logo. I say complement the logo because matching the violet exactly would have given us a paint color that leaned towards the pink spectrum (the color of the logo has reddish-pink undertones). I also used actual nail polish as a guide. And with such a big space to cover, it was important to add in a heavy dose of white to tone the look down a bit.
Fortunately, with those beautiful arches, columns and trim work the salon had a ton of architectural interest, which provided natural ‘breaking points’ for each color. In the end, I selected two shades of lavender and one warm white. It turned out great! More importantly though, the staff and customers love the new look!
If you’re a small business owner, it’s so important to use the right colors as part of your branding. That applies to your online presence, marketing materials and if you have one, your actual brick and mortar space. Color helps to communicate your message!
Lavender Nails & Spa was painted by CertaPro Painters of Columbia, MD.
Paint colors are from Sherwin-Williams: Magical, Kismet and Pure White